Websites cannot be compared to books, there are significant differences, which is why it is important for website texts to be prepared for the Web and optimized for the changing lifestyle.
Yet there is still a common feature shared with printed products: website texts must also provide an added value. If the content does not contain any exciting or interesting information, it will not be read and the website will be closed quickly.
There is only a short time span to convince the reader of the text’s quality. Simple formulations should be used to convey information quickly and answer arising questions directly.
Our copywriters have an extensive know-how and know exactly how to organize contents cleverly, so that they navigate the visitor across the whole website and animate them to purchase a service or a product.